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Chocolate Chip Mmmuffins

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Here we go!!! I decided, after seeing my friend Caitlin Green lament the Marvellous Mmmuffins of her youth, to try to recreate them in my own kitchen. Mmmuffins kiosks brought mega muffins to the masses from 1979 until peoples’ tastes for muffins started to wane around the turn of the millennium – they were in their heydey in the eighties, when malls were also the place to be. The taste and texture of the chocolate chip, butterscotch-pecan and cheddar varieties are burned into my consciousness. I started with chocolate chip. Peoples’ memories of these seem to differ – many recall them having a crunchy, sugary lid, and I remember them being pale-ish and sticky on top. My theory (and I don’t know this- I haven’t seen the actual formulation) is that a high fructose sweetener was used in the batter – fructose has humectant properties, and draws moisture from its surroundings. (It could also have been that they were a bit underbaked at the locationContinue reading

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